BASKETBALL POLITICS x TRAINING GROUND AI

THE BASKETBALL
BUSINESS &
ENTREPRENEURSHIP
LAB

This 8-week immersive lab is redefining holistic development for the middle school student-athlete. We address the "Sports Education Gap" by providing young athletes with the professional literacy required for the modern game. Powered by TrainingGround AI, we bridge the gap between elite on-court performance and the high-stakes world of sports business, ensuring the next generation is prepared for a "Vertical Pivot" from the hardwood to the professional world.

PROGRAM DETAILS

MEET YOUR HOSTS

FEB 3RD @ AYLESBURY PUBLIC SCHOOL //

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YOUR HOSTS

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Taévaunn Prince

CEO/Executive Director

Taévaunn Prince is a "pure scorer" whose legacy is defined by offensive efficiency and elite-level production across four continents. Known for his physical strength as a 6'3" guard and an uncanny ability to get to the free-throw line, Prince transitioned from a high-major Division I champion to the most dominant individual scorer in NCAA Division II. His post-playing career leverages the discipline of professional athletics into the high-stakes world of real estate finance and corporate leadership.

Joel Brown

COO/President

Joel Brown is the quintessential "Floor General." His legacy is built on elite perimeter defense, blazing transition speed, and high-IQ playmaking. A 4-year starter in the Pac-12, Brown’s career serves as a blueprint for longevity and consistency at the highest level of amateur and professional basketball. Beyond the court, he has successfully transitioned his on-court leadership into the NBA's highest professional ranks, currently serving as a Basketball Operations Assistant for the Denver Nuggets. His trajectory from a Brampton standout to an NBA front-office executive underscores his commitment to excellence and the powerful transferability of the athlete's mindset.

Kevin Thomas

Director of Operations

Kevin Thomas is a dominant frontcourt presence whose legacy is defined by rebounding tenacity and professional longevity. Standing 6'8", Thomas navigated a diverse career path through U Sports, NJCAA powerhouses, and NCAA Division II, ultimately reaching the professional ranks in Canada. His transition into the Director of Operations role utilizes his vast experience in scholarship navigation to mentor the next generation.

WHY THIS PROGRAM?

FROM ATHLETE
TO ENTERPRISE

The BBE Program is a process-driven intervention designed to bridge the Strategic Identity Gap for middle and high school student-athletes. Led by experienced former NCAA Division I players turned coaches and advisors, we focus on the critical mindshift required before moving toward collegiate and professional careers.

We believe that since the recruitment process often begins as early as the 7th Grade, an athlete’s behaviour, focus, and systemic understanding must be refined early to ensure opportunities are secured rather than missed. We don't promise smooth sailing; we provide the process and tools to navigate the inevitable challenges of a high-stakes industry.

PERFORMANCE EXECUTION

Fact: Technical versatility increases an athlete's "roster priority" by 45% in elite programs.
We move beyond basic drills to identify technical "gaps" using professional evaluation protocols. Athletes learn to view their physical skills as a business asset, refining a "system-fluid" game that allows them to be an immediate "hire" for any coach, in any country.
Fact: 85% of coaches cite "character and self-regulation" as the deciding factor between two equally skilled recruits.
We cultivate the holistic discipline required of a high-value professional. This involves strengthening emotional self-regulation on the hardwood while ensuring off-court socialization, extracurricular involvement, and philanthropic efforts align with their personal and professional goals.

Students learn to steward their entire lifestyle as a professional enterprise, ensuring their daily conduct protects their long-term marketability.
"Value-Add" players—those who statistically improve their teammates' performance—see a 25% increase in career longevity.
We teach the mechanics of the "multiplier effect"—how to elevate team performance to increase individual professional value.

Students learn that leadership is a tangible skill that makes them a "culture-setter," making them indispensable to high-stakes organizations looking for winners, not just scorers.
A single negative social media interaction can decrease scholarship offer probability by 60%.
We provide executive training in the art of the "Narrative"—how to communicate with media, present to scouts, and curate a professional digital presence.

Athletes learn to manage every verbal and visual touchpoint as a deliberate representation of their enterprise, ensuring they command respect in any locker room or board room.
Athletes who pursue "Parallel Planning" report 40% higher confidence levels during career transitions.
We bridge the gap between athletic intensity and future-proofing. By aligning current on-court efforts with academic and experiential goals, we help students build a dual-track foundation.

This ensures they are maximizing their basketball opportunity while simultaneously architecting the credentials needed to execute a powerful "Vertical Pivot" when the time is right.

SYSTEM LITERACY

Fact: There are over 1,500 professional play opportunities globally that exist outside of the NBA/NCAA funnel.
We provide a masterclass in the "Global Chessboard." By understanding the diverse entry requirements of Canadian, US, and International systems, families can stop following local trends and start navigating bespoke pathways that maximize the athlete's specific professional profile.
Fact: The N.I.L. market is projected to reach $1.1 Billion this year, yet 90% of athletes do not understand their contract rights.
We demystify the business engine behind the sport. Students explore the Name, Image, and Likeness (N.I.L.) landscape as an entrepreneurial exercise, gaining the literacy needed to distinguish between short-term predatory deals and long-term strategic brand partnerships that protect their intellectual property.
60% of professional athletes face financial distress within 5 years of leaving the sport.
We shift the focus from "pocket money" to the compounding effect of early financial wisdom. By introducing concepts of legacy wealth, credit, and self-reinvestment, we ensure the student views their athletic earnings as seed capital for their future enterprise, not just a lifestyle trophy.
Fact: Micro-learning via platforms like TrainingGround AI increases information retention by up to 80%.
We leverage technology to outmaneuver the "Canadian Visibility Tax." Through TrainingGround AI, students build a verified Digital Media Kit—a professional credential that houses their film, stats, and academic data, ensuring their talent is seen and validated by global decision-makers.
Fact: 95% of recruitment "fails" are due to a lack of understanding of the "unwritten rules" and politics of the paint.
We empower families with "Executive Insight" into the governing bodies and political mechanics of the game.

By understanding systemic requirements early, parents and players can evaluate high-stakes choices with logic, ensuring their parallel plan remains protected from systemic risks.

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MEET YOUR
CAMP COACHES

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KAMERON DAVID

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KESHAUN SANDERS

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ISAIAH MORGAN

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DOMINIQUE DENNIS

EARLY BIRD: CAD $250.- // REGULAR: CAD $300.-

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